- LSQ Newsletter
- Posts
- Cognitive Load Theory: Why Your Brain Has Bandwidth Limits
Cognitive Load Theory: Why Your Brain Has Bandwidth Limits
How understanding your mental capacity can make learning faster and easier.
Hi, this is Ray.
Let’s be honest: sometimes learning feels like trying to download a 4K movie on dial-up internet.
You’re sitting there, reading, listening, taking notes, and your brain just says, “Nope, that’s enough for today.”
That’s not laziness. That’s physics.
Your brain has bandwidth limits, and pushing past them can actually reduce how much you learn.
This is the core of something psychologists call Cognitive Load Theory, and once you understand it, you’ll see why most people study way too much, way too inefficiently.
The Science of Cognitive Load
Cognitive Load Theory was first proposed by psychologist John Sweller in the 1980s. His main idea was simple: learning depends on how you manage the limited capacity of your working memory.
A study from the University of New South Wales found that working memory can only hold a few chunks of information at a time… about four to seven, depending on complexity.
When you overload it with too many facts, steps, or visuals, your learning slows down dramatically.
It’s like trying to juggle ten flaming torches when you’re still mastering three tennis balls.
The best marketing ideas come from marketers who live it.
That’s what this newsletter delivers.
The Marketing Millennials is a look inside what’s working right now for other marketers. No theory. No fluff. Just real insights and ideas you can actually use—from marketers who’ve been there, done that, and are sharing the playbook.
Every newsletter is written by Daniel Murray, a marketer obsessed with what goes into great marketing. Expect fresh takes, hot topics, and the kind of stuff you’ll want to steal for your next campaign.
Because marketing shouldn’t feel like guesswork. And you shouldn’t have to dig for the good stuff.
The Three Types of Cognitive Load
To learn smarter, you first have to understand what kind of “mental weight” you’re carrying. Cognitive scientists divide it into three parts.
1. Intrinsic Load
This is the natural difficulty of the material itself. Learning calculus is harder than learning colors. You can’t eliminate it, but you can manage it by breaking concepts into smaller parts.
2. Extraneous Load
This is the unnecessary stuff that makes learning harder… confusing layouts, irrelevant info, or bad design. A study from the University of Twente found that reducing extraneous details in study materials improves retention by up to 30 percent.
3. Germane Load
This is the good kind of effort… the mental energy you spend connecting new information to what you already know. It’s what builds deep understanding.
The goal isn’t to eliminate all load. It’s to reduce the useless kind and maximize the productive kind.
Why Multitasking Destroys Bandwidth
Every time you check your phone or jump between tabs, your brain has to reorient itself. That “attention switch” burns through working memory.
A study from Stanford University found that heavy multitaskers perform worse on tests of focus, memory, and task switching.
You think you’re doing more, but you’re really doing less… slower and worse.
That’s why single-tasking is the unsung hero of modern learning.
The Sweet Spot of Difficulty
The best learning happens when the task is hard enough to engage your full attention but not so hard that it causes overload.
A study from the University of Chicago called this balance “desirable difficulty.”
If something feels too easy, you’re coasting. Too hard, and your brain shuts down.
The trick is to find that middle zone… the mental equivalent of adding just enough weight to make your muscles grow.
How to Manage Cognitive Load in Real Life
You can’t expand your brain’s RAM, but you can manage it better.
Here’s how.
1. Simplify Your Inputs
Turn off extra visuals, sounds, or distractions. One source of information at a time is plenty.
A study from MIT found that switching contexts increases error rates and fatigue.
More noise equals less learning.
2. Chunk Information
Group related ideas into meaningful “chunks.” Instead of memorizing 12 separate facts, find patterns that reduce cognitive strain.
A study from Carnegie Mellon University confirmed that chunking increases working memory efficiency and retention.
3. Reduce Extraneous Load
Cut out what doesn’t serve your goal. Simplify slides, remove filler words, and keep layouts clean.
A study from the University of North Carolina found that simplified materials reduce mental fatigue and improve recall.
4. Use Visuals Wisely
Images are powerful but only when they clarify, not clutter.
A study from the University of Kansas showed that visuals paired with short explanations improve comprehension, but visuals plus text plus narration overload working memory.
5. Rest Before Review
Your working memory resets during short breaks.
A study from the University of Illinois found that strategic rest periods during study sessions improved sustained attention and accuracy.
My Experiment: The 30-Minute Rule
A few years ago, I started setting a timer for 30 minutes whenever I studied or wrote. No phone, no tabs, no snacks… just one task.
At first, it felt restrictive. Then something strange happened. My focus deepened. My recall improved. My sessions felt shorter but more productive.
By limiting how much I tried to hold at once, I actually learned faster.
Turns out, working within your limits doesn’t slow you down. It unlocks efficiency.
The Bigger Lesson: Less Is More
The human brain isn’t a supercomputer. It’s a selective machine that thrives under constraint.
So if learning feels impossible, it’s not because you’re incapable. It’s because you’re overloaded.
Simplify. Focus. Rest. Repeat.
Because the smartest learners aren’t the ones who do the most. They’re the ones who use their bandwidth wisely.
Stay curious,
Ray

