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Visual Learners: See It to Believe It
Why pictures, diagrams, and colors supercharge your brain
Hi, this is Ray.
Let me start with a confession: I once tried to learn how to fix my washing machine by reading the manual. Big mistake. The manual had 47 pages of text, no diagrams, and enough technical jargon to make C-3PO short-circuit. After three hours of “unscrewing the flange adjacent to the counter-rotating stabilizer,” I had no idea what I was doing. The only thing I had accomplished was flooding my laundry room.
Then I did what any normal person would do: I watched a 5-minute YouTube video. Suddenly, I could see the screws, the hoses, and the exact hand movements needed. Boom. Washing machine fixed. Laundry saved. Hero status restored (at least in my own head).
That story is basically the life of a visual learner. If you need to see it to understand it, congratulations, your brain runs on pictures, not paragraphs. And today, we’re going to dive into what that means, how to take advantage of it, and how not to drown in your own mental laundry room.
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What is a visual learner?
A visual learner is someone whose brain processes and retains information best through sight. You love charts, maps, diagrams, videos, and anything that turns abstract words into concrete images. If you were that kid who always doodled in class, made color-coded notes, or rewrote history lessons as comic strips, you might be a visual learner.
Research shows that around 65% of people identify as primarily visual learners. That’s a huge majority, which might explain why slideshows have taken over every meeting you’ve ever suffered through. Somewhere deep inside, we all hope a pie chart will make the pain of corporate jargon more bearable.
Why visuals work
There’s actual brain science behind this. The human brain processes images about 60,000 times faster than text. That’s not a typo. Sixty. Thousand. Times. Our visual cortex is like the Flash, zooming through data at speeds words can’t touch. That’s why you can instantly recognize your friend in a crowd but might forget their birthday.
This is called the Picture Superiority Effect. Studies show that people remember 65% of visual information after three days, compared to only 10% of written or spoken information. That’s a pretty good reason to add more pictures to your notes… and fewer boring blocks of text.
Nerd analogy: Think of your brain as a graphics card. Text is like running an old-school ASCII game. Visuals are like upgrading to full HD with ray tracing. Same information, way prettier and faster to process.
How to study if you’re a visual learner
Alright, let’s get practical. If you’re a visual learner, here are the best tools and strategies to make learning easier, faster, and less like watching paint dry.
1. Use diagrams and flowcharts
Instead of just reading text, draw out processes. Studying biology? Sketch the circulatory system. Learning business models? Build a flowchart. Even a badly drawn stick figure is better than a paragraph of boring text.
2. Color code everything
Highlighters are your best friends. Different colors trigger different associations in your brain. For example, use blue for facts, yellow for definitions, and red for things you always forget (like the password to your Netflix account).
3. Turn notes into mind maps
Instead of linear notes, draw connections between ideas. Start with a central concept and branch out. It’s basically making your notes look like a tree, which is way more memorable than a desert of bullet points.
4. Watch videos and tutorials
Platforms like YouTube, Coursera, and Khan Academy are gold mines for visual learners. Don’t feel guilty about preferring video over text. It’s literally how your brain is wired.
5. Use flashcards with images
Apps like Anki or Quizlet let you add pictures to flashcards. Want to learn Spanish vocabulary? Pair “perro” with a picture of a cute dog. Your brain will thank you.
6. Doodle while learning
It’s not a distraction. Doodling helps visual learners process information. Just make sure your doodles are connected to the topic, or you’ll end up with a notebook full of ninja turtles instead of math formulas. (Not that I speak from experience, but… yeah, I do.)
Visual learners in the real world
Visual learning isn’t just about school. It affects how you work, solve problems, and even socialize.
Work: You probably love whiteboards, sticky notes, and dashboards. Spreadsheets with endless numbers? Not so much, unless they have fancy graphs.
Problem-solving: You think in pictures. If someone describes a process, you mentally sketch it out. You might even grab a napkin and draw.
Social life: You remember faces better than names. You’ll meet someone, forget if they’re John or James, but you’ll recall that they had a Spider-Man shirt on.
The pitfalls of being a visual learner
No learning style is perfect. Visual learners face unique challenges.
Text-heavy subjects: Law, philosophy, or anything that comes in 500-page books might feel like torture.
Over-decoration: Sometimes you spend more time making your notes look pretty than actually learning. (I once spent two hours color-coding my to-do list. Result: the list looked amazing. Did I do any of it? Nope.)
Distraction by visuals: YouTube is great, but three videos later you’re watching raccoons steal cat food, not learning calculus.
How to survive subjects that aren’t visual
Sometimes you don’t get to choose. Maybe you’re stuck in a lecture-based class or slogging through a text-only textbook. Here’s how to hack it:
Turn text into diagrams yourself. Even if the book doesn’t provide visuals, make your own.
Summarize each paragraph in a sketch or symbol.
Find external visual resources online to supplement the material.
Collaborate with classmates: you make the diagrams, let the auditory learner explain them out loud. Teamwork for the win.
Visual learning in the digital age
The good news is, being a visual learner has never been easier. We live in a golden age of visual information. Infographics, explainer videos, virtual reality, augmented reality… it’s like the internet was built for your brain.
But beware: not all visuals are created equal. Social media feeds are packed with images, but most of them are designed to grab attention, not improve learning. Science suggests that relevant visuals improve learning, but irrelevant ones (like decorative stock photos) can actually hurt comprehension. So yes, that random picture of a cat might make your PowerPoint slide cuter, but it won’t make anyone remember the quadratic formula.
A nerdy analogy to wrap it up
Think of yourself as Neo in The Matrix. Text is the rain of green code. You can stare at it all day and still feel lost. But once you “see” it as visuals, suddenly the code becomes a 3D world where you can dodge bullets and look cool in a trench coat. That’s the power of visual learning.
So next time you sit down to study, don’t fight your brain’s operating system. Lean into it. Draw, map, color, and watch. And when people say you’re wasting time with doodles and charts, smile knowingly. You’re not doodling. You’re upgrading your graphics card.
Hi, this is Ray, a proud doodler who finally understands that drawing ninja turtles in my notes wasn’t procrastination… it was practice for becoming a better learner.
Sources:
Medina, J. (2014). Brain Rules: 12 Principles for Surviving and Thriving at Work, Home, and School. Pear Press.
Mayer, R. E. (2009). Multimedia Learning (2nd ed.). Cambridge University Press.
Clark, J. M., & Paivio, A. (1991). Dual Coding Theory and Education. Educational Psychology Review.